A lot of dudes drink diet soda. It’s one of those things that gets ingrained in you super early, possibly environmentally, like whether you’re a dog or cat person. You either like artificial sweeteners or you don’t. This is an ad campaign meant to arouse ire, much like the California Milk Processor Board’s recent sexist ad campaign, because any press is press. And here I am writing about it. Are you going to try Dr. Pepper Ten? Has anyone ever caved in to being emasculated by a soda? Is this really any dumber than “7UP Yours,” which was 7UP’s campaign for six fucking years (they couldn’t make it seven?), or recent NY to LA transplant Papaya King’s insulting billboards? Is the whole concept of diet soda inherently ridiculous?
Will men drink diet soda? No. So you don’t have to be a dick about it, ad men.
Kinda bummed I’m “not allowed” to drink this poorly disguised diet soda
When Nike gives you a call at midnight, you know it’s something good. With just a few hours notice Nike flew me out to LA for “a big announcement.” When they won’t tell you what it is until you get there, you know it’s something bigger than a new colorway of Dunks. Upon arriving in the room, I found a box waiting for me with an iPod Shuffle with a personal message from Dr. Emmett Brown:
“Welcome to Los Angeles. If my calculations are correct, over the next 24 hours you are about to see some SERIOUS SH*T!”
Inside the box was an invite from to “IT’S ABOUT TIME…an unveiling that could change the course of time” as well as metal shield glasses. The table of goodies that included mid 80′s candy, Throwback Pepsi (forumla from 1985), and a copy of Back To The Future all but confirmed the suspicions. —Is Nike Taking Us ‘Back To The Future’? | NiceKicks.com
